May 29th 14:00 - 19:00 hours Noga Hilton Genève
14:00 - 14:15
Introduction
Chairman (Rob Koenen, KPN Research)
14:15 - 14:55
MPEG LA Standards Licensing: Observations and Experiences.
Larry Horn (MPEG LA)
14:55 - 15:35
Fair and Reasonable for Whom? A perspective from the PC industry on codec licensing policy
Gary Sullivan (Microsoft Corporation)
15:35 - 15:50
Break
15:50 - 16:30
The MP3 licensing model and possible new approaches
Karlheinz Brandenburg (Fraunhofer Gesellschaft)
16:30 - 17:10
The Value in Free Products
Ramzi Haidamus (Dolby Laboratories)
17:10 - 17:25
17:25 - 18:05
Software Rights Management - How to use MPEG-4 IPMP to manage & protect software IP
Niels Rump (InterTrust Technologies Corporation)
18:05 - 18:45
Discussion
All speakers